Legal

Privacy Policy

Effective date: 1 January 2025 · Last updated: May 2026

Varana Infra Private Limited ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard the information you provide when you visit www.varanainfra.com or submit an enquiry through our website.

1. Information We Collect

We collect information in two ways: A. Information you provide directly: When you submit an enquiry through our website, we collect your full name, phone number, email address, and any message or project interest you share with us. B. Information collected automatically through advertising technologies: When you visit our website, advertising platforms we work with — including Meta (Facebook & Instagram), Google (Search, Display & YouTube), and LinkedIn — may automatically collect certain information through cookies, pixels, and similar tracking technologies. This may include your IP address, browser type, device identifiers, pages visited, time spent on pages, and actions taken (such as viewing a project or submitting an enquiry). This data is used to measure the effectiveness of our advertising campaigns and to show you relevant ads on those platforms.

2. How We Use Your Information

We use the information we collect for the following purposes: • To respond to your property enquiries and connect you with our sales team • To send you relevant project updates or information you have specifically requested • To measure the performance of our advertising campaigns on Meta, Google, and LinkedIn • To show you relevant advertisements about our projects when you use those platforms (remarketing) • To build audience segments on advertising platforms to reach people with similar interests to our existing enquirers (lookalike audiences) • To improve the quality and relevance of our website and marketing content

3. Sharing of Information

Varana Infra Private Limited does not sell or rent your personal information. Your information may be shared in the following circumstances: • With our internal sales and project teams to process your enquiry • With advertising platforms (Meta, Google, LinkedIn) through tracking pixels and tags, to measure ad performance and serve relevant advertisements — each platform processes this data under its own privacy policy • With service providers (such as our email delivery provider) who assist us in operating our website, strictly under confidentiality obligations • Where required by law, court order, or governmental authority under applicable Indian law

4. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our contact form uses server-side validation and encrypted transmission. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

5. Cookies & Tracking Technologies

We use the following types of cookies and tracking technologies on our website: Essential cookies: Required for the website to function correctly, including form submission and security checks. These cannot be disabled. Advertising & analytics cookies: Used by our advertising partners to measure campaign performance and serve relevant ads. These include: • Meta Pixel (Facebook & Instagram): Tracks website visits and enquiry submissions to measure ad effectiveness and enable remarketing on Facebook and Instagram. • Google Ads Tag & Google Analytics: Tracks conversions from Google Search, Display, and YouTube campaigns and measures overall website traffic. • LinkedIn Insight Tag: Tracks visits and conversions from LinkedIn ad campaigns and enables professional audience targeting on LinkedIn. • YouTube: Videos or embeds from YouTube may set cookies related to your Google account and viewing preferences. You can manage or disable advertising cookies through your browser settings or through the opt-out tools listed in Section 7. Note that disabling these cookies will not stop you from seeing advertisements — it will make them less relevant to you.

6. Advertising & Remarketing

We run paid advertising campaigns on the following platforms to promote our real estate projects: • Meta Ads (Facebook & Instagram): We may show ads to people who have visited our website, interacted with our social media pages, or match a profile similar to our existing audience. • Google Ads & YouTube: We may show ads on Google Search results, the Google Display Network, and YouTube to people searching for relevant real estate terms or who have previously visited our website. • LinkedIn Ads: We may show ads to professional audiences based on job title, industry, or location, and to people who have previously engaged with our website or LinkedIn page. These campaigns are managed directly by Varana Infra Private Limited. If you interact with one of our ads and subsequently visit our website, the respective platform may record that interaction to attribute the visit to the ad. To opt out of targeted advertising on each platform: • Meta: facebook.com/settings → Ads • Google: myaccount.google.com → Data & Privacy → Ad Settings • LinkedIn: linkedin.com → Settings → Advertising Preferences • General opt-out (India): youronlinechoices.com

7. Third-Party Links

Our website may contain links to third-party websites including Google Maps, WhatsApp, and our social media pages on Facebook, Instagram, LinkedIn, and YouTube. We are not responsible for the privacy practices or content of those external sites. Each platform operates under its own terms and privacy policy, which we encourage you to review.

8. Retention of Data

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected — typically to respond to your enquiry and maintain a record of our communications. Data collected through advertising pixels is retained by the respective platforms in accordance with their own retention policies. You may request deletion of information we hold about you at any time by contacting us.

9. Your Rights

You have the right to: • Access the personal information we hold about you • Request correction of inaccurate information • Request deletion of your personal information • Withdraw consent for us to contact you at any time • Opt out of interest-based advertising served by our partners (see Section 6 for opt-out links) To exercise any of these rights, please contact us at info@varanainfra.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, advertising activities, or applicable law. The updated policy will be posted on this page with a revised effective date. We encourage you to review this page periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us: Varana Infra Private Limited H.No.14-81/11, Plot No. 70, Raghavendra Colony, Beeramguda, Ramachandrapuram, Hyderabad – 502032, Telangana, India Email: info@varanainfra.com Phone: +91-9090874242